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About

Hello,

I’m a graphic designer originally from Olomouc, now living in Prague. I’ve freelanced since I was 18, but I’m also used to and like working in a team. I’ve already completed several successful projects, both school and personal. After graduating high school, I decided to devote myself to graphic design. I began my studies at the University of Creative Communication (VŠKK), where I plan to graduate with a bachelor’s degree in late 2023. I also enjoy learning new things, so I follow trends in graphic design and read related books.

In my work, I focus on logo design and brand identities. In my opinion, it is the most significant and satisfying aspect of graphic design. I’m a problem-solver, striving to understand the customer better and offer them the best possible solutions. Thanks to this, I create functional and long-lasting designs and experiences.

My CV

Case study

Praha VI

Praha 6 Case Study

A name Praha 6 made of sans serif name Praha and roman letters 6 as superscript.

Cooperation: Petr Kulhánek

Project: The District of Prague 6 announced an open competition for a new visual identity to unify and systematize visual communication, including selected companies

Goal: Create a visual style that will not be just a logo, but a logical and complex system forming a unified visual identity of Prague 6

About Praha 6

The largest and most populated part
Central point “Kulaťák”
Lots of historic buildings and parks
Seat of several universities, National Technical Library
More than 40 embassies are located here
Villa and luxury neighborhoods

Key words

Main key words for the project.

How we worked

Research -> brainstorm -> sketches -> refinement -> application

Sketches

The biggest challenge was to create such a symbol that would combine individuality, pride, and tradition. We decided to work only with the name “Prague 6”, exploring several ways of how the symbol would look like

First draft of the logo, sans serif 6 in the beginning as superscript. Second draft of the logo, sans serif word Praha in brackets and superscript roman VI as 6.

Thanks to sketching, we realized that we needed to add a new dimension to the design and focus more on the unmistakability of the symbol itself.

We finally found the required symbol in a combination of sans serif typography for the name of the capital (Helvetica Now Display) and the Roman numeral VI (Baskerville Ten). The symbol represents historicity, international relations and a very decent standard of living in this part of the city.

Condenserd variation of the final logo of the Praha 6 made of sans serif letter P and roman letters 6 as superscript in blue color.

The logotype thus combines both the rich history of Prague 6 dating back to the 6th century and the modernity of the world metropolis. The number VI also refers to the already mentioned diplomacy and law, in whose writings and norms these ancient numbers are found.

Condenserd variation of the final logo of the Praha 6 made of sans serif letter P and roman letters 6 as superscript in red color

Application

The communication potential is further developed thanks to the character of the numbers, which can also function as text and can therefore be substituted for the syllables -vi- in the text (Břevnovské vinobraní; Rozsvícení vánočního stromku; informační grafika Víte, že na Praze Vi)

Mockup of the poster with the logo. Mockup with the T-shirt with the logo on the right side. Mockup of the stationarz set in red color and the logo.

The result of the project

We managed to develop a unique branding for Prague VI, which shifts from current trends in visual identity design, but at the same time looks timeless and would last this proud part of the city for many years.

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